Website Strategy and Design

Most businesses have a website, the problem is that your website is not helping you drive business. Or maybe you have not built a website yet. Surge Local can help you create an online web strategy, refresh or build a new site, and start to drive online leads.

What We Do in a Simple Pictogram

website design strategy pictogram

Competitive Analysis

We start by completing a competitive analysis to determine the strengths and weaknesses of your online presence. We then analyze your top online competitors, creating a plan of action

We offer a formal methodology for determining where your web marketing strengths and weaknesses are in comparison to your top online competitors. Our complete review includes:

  • Competitive Review: We conduct a complete review of you’re competitions website design, search engine optimization and social media marketing. We then score the results based on industry best practices, and provide an overall web marketing score.
  • Needs Assessment: We complete a detailed review of your website design, search engine optimization and social media marketing. WWe then score the results based on industry best practices, and provide an overall web marketing score. Then we create a list of specific tactics to improve your web marketing.

Strategy

We take your competitive analysis along with your goals and objectives and craft a website strategy that takes into consideration keywords, content, information architecture, visual elements, and functionality. All designed to work together to get your visitors to take action.

Design

Our website design will get your visitors the information they need quickly and efficiently to help them make their purchasing decision.

We build our web designs around your primary business objectives. Whether it’s to sell more widgets, or increase the number of sales leads coming into your sales team, our designs are built to increase conversions.

Our website designs are created using industry best practices, a proven creation and testing methodology, and years of web design experience.

Launch

Once your design is completed we prepare your site for launch integrating Google Analytics, optimizing your site for on-page seo, and creating webmaster accounts with the top search engines. Then we launch your site and track and review to ensure everything is performing as it should.